Score any page for SEO and AI search.
Open the side panel and get two live scores — classic SEO and GEO (Generative Engine Optimization) — with ranked issues and one-line fixes for Google and AI answer engines like ChatGPT, Perplexity, and Gemini.
Two scores, one click
Everything an on-page audit needs for both traditional search and the new generation of AI answer engines.
SEO & GEO scores
Two 0–100 gauges with per-category bars — technical, content, schema, AI-readability, citations, and more.
GEO for AI answers
Checks AI-crawler access, llms.txt, FAQ/HowTo schema, citations, freshness and E-E-A-T so AI engines can cite you.
Core Web Vitals
Measures real LCP, CLS, FCP and TTFB plus page weight and broken resources from a real page load.
Autopilot & history
Auto-scan up to 10 internal pages, track every page in history with overall averages, and export JSON or CSV.
From install to answer in seconds
Open the side panel
Click the EqualWeb icon on any page — the panel docks to the tab and scans automatically.
Read your scores
See SEO and GEO gauges, category bars, and the top issues and opportunities ranked by impact.
Fix & re-scan
Each check expands with what it found, why it matters, and how to fix it. Apply, reload, and watch the score climb.
Search engines and AI answer engines
GEO — Generative Engine Optimization — is how you get cited inside AI answers. The scanner grades the signals that matter to both Google and the assistants people now ask first.
Free. Forever.
Every EqualWeb extension is completely free — no trial, no credit card, no account. Install it and start scanning in seconds.
Add to Chrome — FreeNeed full-site compliance?
The free extension scores pages one at a time. The EqualWeb platform automates remediation, monitoring, and audits across your entire site — and readers of this page get 10% off.
Questions, answered
What is GEO?
GEO — Generative Engine Optimization — is the practice of optimizing a page so AI answer engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews can understand, trust, and cite it. The scanner grades the signals those engines rely on.
Is it really free?
Yes — 100% free with no trial, license, or account. The full EqualWeb platform is a separate paid product for organizations that need site-wide automation.
Does it send my data anywhere?
No. Analysis runs locally in your browser. The only network requests are same-origin reads of the current site's robots.txt, llms.txt, and sitemap.xml to grade crawlability.
Which browsers are supported?
Chrome and all Chromium-based browsers, including Microsoft Edge, Brave, and Opera.
Add SEO & GEO Scanner to Chrome
Free, private, and ready in seconds. Score your page for search and AI today.